Effective data storytelling

Published Articles

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If you’re interested in more content on data storytelling and other related topics, this section will feature some of Brent’s past Forbes articles. As his ideas and thoughts on data storytelling evolve, he looks forward to sharing more tips and examples of effective data stories.

Insight Literacy: Why We Need To Clarify What Insights Really Are

Insight Literacy: Why We Need To Clarify What Insights Really Are

Brent Dykes Avatar Photo

March 8, 2022

In today's data economy, the word 'insight' is used frequently in business. However, in many cases, it is misused without a clear understanding what the word means. We need to enhance insight literacy, which starts with developing a clearer definition of what insights really are.

Data Analytics Marathon: Why Your Organization Must Focus On The Finish

Data Analytics Marathon: Why Your Organization Must Focus On The Finish

Brent Dykes Avatar Photo

January 12, 2022

Similar to running a marathon, your organization must be focused on the finish if it wants to be successful with analytics. This article examines the six key milestones in the data analytics marathon and explores three ways you can conquer the crucial last mile to drive business value.

How Quick Wins Can Help Build Momentum For Your Data Initiatives

How Quick Wins Can Help Build Momentum For Your Data Initiatives

Brent Dykes Avatar Photo

September 28, 2021

Ambitious data initiatives or programs can take time to deploy and rollout. Change fatigue can often set in and derail their progress. However, by targeting quick wins, you can show incremental value to the organization and build momentum for your data initiatives.

Shifting From 'What' To 'Why': How Data Storytelling Unlocks Your Data's Full Potential

Shifting From 'What' To 'Why': How Data Storytelling Unlocks Your Data's Full Potential

Brent Dykes Avatar Photo

July 13, 2021

The most common way of sharing data with employees has been through dashboards and reports, but they mainly focus on the 'what.' What executives really crave is the 'why'--interpreting the numbers to help inform decisions. A recent survey reveals how data stories can address this crucial need.

10 Reasons Why Your Organization Still Isn't Data-Driven

10 Reasons Why Your Organization Still Isn't Data-Driven

Brent Dykes Avatar Photo

June 1, 2021

According to a NewVantage Partners survey, 99% of firms have invested in data initiatives and 92% reported the pace of investment is accelerating. However, only 24% reported having a data-driven organization. This article looks at 10 reasons why your company may not have achieved this goal yet.

Why Being Passionately Curious Is The Difference Between Good And Great Analysis

Why Being Passionately Curious Is The Difference Between Good And Great Analysis

Brent Dykes Avatar Photo

February 25, 2021

With all the data being collected by organizations these days, curiosity is crucial to turning this data into meaningful insights. This article delves into why passion and tenacity are also required to discover the deeper, more valuable insights that every data-driven organization covets.

Get the Book

Effective Data Storytelling

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.

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