Effective data storytelling

Published Articles

If you’re interested in more content on data storytelling and other related topics, this section will feature some of Brent’s past Forbes articles. As his ideas and thoughts on data storytelling evolve, he looks forward to sharing more tips and examples of effective data stories.

Why Companies Must Close The Data Literacy Divide

March 9, 2017

Aspiring data-driven companies are discovering simply making data more pervasive and accessible isn’t enough. A low level of data literacy can actually inhibit the full impact of your analytics investments. This article looks at the four keys to establishing a minimum viable level of data literacy.

Data Storytelling: Separating Fiction From Facts

June 13, 2016

The field of data storytelling is still relatively new and uncharted, but it has become a hot topic in both analytics and business circles. As various people step forward to provide opinions on how to tell data stories, misinformation is creeping in which, if left unaddressed, could lead aspiring data storytellers astray

Actionable Insights: The Missing Link Between Data And Business Value

April 26, 2016

Forrester reports 74% of firms say they want to be “data-driven,” but only 29% are actually successful at connecting analytics to action. Actionable insights are the missing link for companies that want to drive business outcomes from their data. This article defines six key attributes that make insights truly actionable.

Data Storytelling: The Essential Data Science Skill Everyone Needs

March 31, 2016

With the influx of data and self-service analytics tools, we're going to need more people capable of communicating insights effectively. The next generation of data storytellers will not be limited to just analysts and data scientists. Everyone will need to know how to tell a story with numbers.

A History Lesson On The Dangers Of Letting Data Speak For Itself

February 9, 2016

Data is becoming more and more critical to our business success, but we still resist listening to it on a regular basis. This article explores an historical example of one man's struggle to introduce a simple, lifesaving data insight that rocked the established beliefs of his profession. It will explore what went wrong and what we can learn from his experience to help communicate our insights more effectively.

The Book

Effective Data Storytelling

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.