Effective data storytelling


What happens when you have an important insight to share, but you don’t know how to craft it into a meaningful data story? If you're tired of seeing good insights being misunderstood, underappreciated, or ignored, you now have a place to turn for help.

If your team struggles with crafting and telling data stories, I can work collaboratively with them to turn their observations and insights into powerful data stories. I’ll introduce them to valuable data storytelling frameworks, concepts, and best practices from my book.

I will push your team to ensure their insights are aligned with the audience’s priorities. I will help your team to identify the right narrative structure to weave around their key points. I will work with your team to streamline their content, so it doesn’t overwhelm the audience.

I will partner with your team to build better data visualizations that can communicate your key points more clearly and effectively. My goal is to ensure all the essential components—data, narrative, and visuals—come together to form a cohesive, compelling data story.

Why Consulting?

  • Augment your team’s ability to craft and tell powerful data stories
  • Leverage proven processes for building meaningful data stories
  • Reduce the time required to produce impactful data stories
  • Increase the probability that your data stories generate action and value
Consulting Services by Brent Dykes

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Effective Data Storytelling

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.

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