Effective data storytelling

Recent Blog Posts

Data Storytelling 101: A Beginner's Guide To Turning Insights Into Action

Data Storytelling 101: A Beginner's Guide To Turning Insights Into Action

Brent Dykes Avatar Photo

June 12, 2025

Think your numbers speak for themselves? Think again. Even the most powerful insights fall flat without the right storytelling approach. This comprehensive guide walks you through the five foundational elements of data storytelling—from understanding your audience to crafting compelling narratives. Whether you're new to data communication or looking to sharpen your skills, you'll learn practical techniques to turn insights into action.

May The Data Be With You: 10 Analytics Lessons From The Empire Strikes Back

May The Data Be With You: 10 Analytics Lessons From The Empire Strikes Back

Brent Dykes Avatar Photo

May 7, 2025

The Empire Strikes Back offers surprising lessons in analytics—from psychological safety and confirmation bias to the importance of experimentation and action. Using iconic scenes, the article connects Star Wars moments to real-world data challenges, showing how technology, empathy, and human judgment play key roles in effective decision-making. Insight alone isn’t enough—execution, communication, and context are essential.

Five Reasons Executives Hate Business Reports—and How SPARK Fixes Them

Five Reasons Executives Hate Business Reports—and How SPARK Fixes Them

Brent Dykes Avatar Photo

April 29, 2025

Struggling to make your business reports resonate with executives? Discover the five common frustrations leaders face—and how the SPARK Reporting Framework can fix them. Learn how to create reports that are stakeholder-focused, purpose-driven, accurate, readable, and action-oriented to drive better decisions and real business impact.

Does Your Organization Have A Balanced Data Diet?

Does Your Organization Have A Balanced Data Diet?

Brent Dykes Avatar Photo

April 9, 2025

The MyDataPlate framework proposes a balanced approach to data communication across four essential categories: Monitor (tracking anomalies in real-time), Report (providing periodic performance summaries), Explore (investigating patterns and causes), and Explain (translating findings into actionable recommendations). Many organizations over-invest in monitoring and reporting while neglecting exploration and explanation, resulting in data-rich but insight-poor environments that fail to drive meaningful business outcomes.

Why Dashboards (and Dead Men) Tell No Tales

Why Dashboards (and Dead Men) Tell No Tales

Brent Dykes Avatar Photo

February 13, 2025

Can dashboards really tell stories? Just as dead men tell no tales, dashboards remain silent without a storyteller to bring their data to life. While business intelligence vendors tout automated storytelling capabilities, dashboards serve a different purpose--'storyframing.' Learn why dashboards fall short as storytelling tools and discover the four essential human elements required for impactful data stories. Rather than chasing automated solutions, organizations need to empower their analysts to craft meaningful narratives that drive action.

From Cookbook To Kitchen: Six Ways My Data Storytelling Masterclass Elevates Your Skills

From Cookbook To Kitchen: Six Ways My Data Storytelling Masterclass Elevates Your Skills

Brent Dykes Avatar Photo

February 4, 2025

A cookbook can teach you recipes, but a master chef can transform your cooking. In this post, I reveal how my data storytelling masterclass goes beyond my book's foundations to elevate your skills through hands-on practice, updated frameworks, and expert guidance. Discover six key benefits that help you craft more compelling, actionable data stories that drive decisions.

Get the Book

Effective Data Storytelling

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.

Amazon Store Logo
Bam! Books-a-million store logo
Barnes & Noble Booksellers