Effective data storytelling

Published Articles

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If you’re interested in more content on data storytelling and other related topics, this section will feature some of Brent’s past Forbes articles. As his ideas and thoughts on data storytelling evolve, he looks forward to sharing more tips and examples of effective data stories.

The Future Of Data Storytelling Is Augmented, Not Automated

The Future Of Data Storytelling Is Augmented, Not Automated

Brent Dykes Avatar Photo

February 27, 2024

Our ability to find and tell meaningful data stories will be enhanced, not replaced, by AI. This article explains why augmentation will lead to better data storytelling.

Why AI Isn’t Going To Solve All Your Data Culture Problems

Why AI Isn’t Going To Solve All Your Data Culture Problems

Brent Dykes Avatar Photo

January 10, 2024

For years, CDOs have struggled to develop strong data cultures at their organizations. This article explores whether AI can solve data culture challenges for companies.

Generative AI: Three Key Factors That Will Elevate It Beyond The Hype

Generative AI: Three Key Factors That Will Elevate It Beyond The Hype

Brent Dykes Avatar Photo

August 30, 2023

Generative AI is creating a lot of buzz. This article examines three unique advantages that GenAI has over past technologies that failed to live up to their hype.

Generative AI: Why An AI-Enabled Workforce Is A Productivity Game Changer

Generative AI: Why An AI-Enabled Workforce Is A Productivity Game Changer

Brent Dykes Avatar Photo

April 12, 2023

Generative AI is poised to transform future workforces. While the technology is still in its infancy, it's growing up quickly. This article explores how generative AI can make workers more efficient and effective with content creation. It also shares the challenges and one entrepreneur's journey.

Why Change Management Skills Are Essential To Data-Driven Success

Why Change Management Skills Are Essential To Data-Driven Success

Brent Dykes Avatar Photo

November 29, 2022

Today, most companies are still struggling to become more data-driven. Even though data is inseparably connected with change, there's very little focus on change management. This article examines the three main sources of resistance to data and shares five tips for leading data-driven change.

8 Pitfalls In The Data-Driven Decision-Making (DDDM) Process

8 Pitfalls In The Data-Driven Decision-Making (DDDM) Process

Brent Dykes Avatar Photo

August 31, 2022

Every day businesses are making a host of decisions—big and small. Increasingly, many of these decisions are being informed or guided by data. This article examines several potential pitfalls that can prevent data-driven decision-making (DDDM) from delivering on its full potential.

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Effective Data Storytelling

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.

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